Privacy Policy

This Privacy Policy explains how YardFormz (“YardFormz,” “we,” “us”) collects, uses and protects personal information when you visit https://yardformz.com, request an estimate, call us or receive text messages from us. YardFormz is a licensed paving contractor (CSLB #1150309) located at 430 Silver Ave, Richmond, CA 94801.

Information we collect

• Information you give us: your name, phone number, email address, and details about your project (for example, area type, size and timeline), plus anything you tell us by phone, text or email.
• Information collected automatically: pages you visit, the device and browser you use, approximate location based on IP address, and how you arrived at our site, including advertising click identifiers (such as Google’s gclid) and campaign tags (UTM parameters).
• Cookies and similar technologies: we use Google Analytics and Google Ads to understand how visitors use the site and to measure our advertising. You can block or delete cookies in your browser settings.

How we use your information

• To respond to your request, prepare estimates, schedule and perform the work, and follow up on the job.
• To contact you by phone, text message or email about your request and our services.
• To improve our website and measure the performance of our advertising.
• To meet legal, licensing, tax and insurance obligations.

Text messages (SMS)

If you provide your phone number and agree to be contacted, YardFormz may send you text messages about your quote request, appointments, job updates and customer care. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help, or call us at (341) 600-9584.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Information may be shared only with service providers that help us deliver our messages and services, under confidentiality obligations.

How we share information

We do not sell your personal information. We share it only with:

• Service providers that help us run our business, such as our customer relationship and messaging platform, website hosting, and analytics and advertising services (for example, Google). They may use the information only to provide services to us.
• Authorities when required by law, permits or inspections, or to protect our rights and safety.

Website analytics

We use Microsoft Clarity to understand how visitors use this website and to improve it. Clarity captures how you use the site, such as clicks, scrolling, mouse movements and pages viewed, and may create session recordings and heatmaps. Text typed into fields and forms is masked and is not recorded. This data is processed by Microsoft. For more information, see the Microsoft Privacy Statement. You can block this collection through your browser's cookie settings.

Your California privacy rights

If you are a California resident, you may ask us to tell you what personal information we have about you, to correct it, or to delete it, subject to legal exceptions. You may also opt out of the use of your information for targeted advertising. We will not discriminate against you for using these rights. To make a request, call us at (341) 600-9584 or write to us at the address below.

How long we keep information

We keep your information for as long as needed to provide our services, keep job and warranty records, and meet legal, tax and licensing requirements. After that, we delete it or keep it in a form that no longer identifies you.

Security

We use reasonable administrative and technical measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children’s privacy

Our services and website are intended for adults. We do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last updated.

Contact us

YardFormz
430 Silver Ave
Richmond, CA 94801
Phone: (341) 600-9584